Description:
“Website Tools for Online Sales introduces the topic of web management. It focuses on a number of key topics that will provide you with the skills necessary to design and manage an e-commerce website. This is a non-credit course that is delivered through six consecutive three-hour sessions, each session will include a mix of lectures, real-world case studies, and hands-on learning activities. This course applies towards the E-Commerce Certificate Learning Outcomes Upon successful completion of the course: – Discover the various channels available for online sales – Develop a high-level understanding of an e-commerce website infrastructure – Understand UX Design principles and their impact on customer journeys – Evaluate and investigate available web-development platforms like Shopify, Wix, WordPress, etc. – Experience building a website using a development platform – Gather best practices for optimizing website performance and efficacy – Learn to edit and debug using basic HTML5, CSS3, and JavaScript programming – Review supporting technologies, third party plug-ins, and e-commerce automations (IoT, chat bots, virtual assistants)”