Professional occupations in advertising, marketing and public relations

National Occupation Code (NOC): 1123  ยท  Browse All Occupations

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This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

Alternate Job Titles

  • Actor Agent
  • Advertising Account Executive
  • Advertising Account Manager
  • Advertising And Promotions Co-ordinator
  • Advertising And Promotions Specialist
  • Advertising Campaign Organizer
  • Advertising Consultant
  • Advertising Specialist
  • Affiliated Stations Relations Administrator
  • Art Educator - Museum
  • Artist Agent
  • Artistic Agent
  • Assistant Brand Manager - Advertising
  • Assistant Press Secretary
  • Athlete Agent
  • Athletes Manager
  • Author's Agent
  • Book Publicist
  • Boxing Promoter
  • Career Agent
  • Casting Agent
  • Casting Agent For Extras
  • Communication Officer (except Emergency Services)
  • Communications Adviser
  • Communications Consultant
  • Communications Expert
  • Communications Officer
  • Communications Specialist
  • Community Information Officer
  • Development Officer - University
  • Entertainment Agent
  • Event Marketing Specialist
  • Financing Officer - Fundraising
  • Fundraiser
  • Fundraising Campaign Consultant
  • Fundraising Campaign Organizer
  • Fundraising Consultant
  • Fundraising Organizer
  • Information Consultant
  • Information Co-ordinator
  • Information Officer
  • Information Service Co-ordinator
  • Literary Agent
  • Marketing Co-ordinator
  • Marketing Specialist - Advertising
  • Media Co-ordinator
  • Media Events Co-ordinator
  • Media Relations Co-ordinator
  • Media Relations Officer
  • Museum Education Officer
  • Museum Educator
  • Musicians Agent
  • Performers Agent
  • Press Agent
  • Press Secretary
  • Product Manager - Marketing
  • Promotion Strategies Consultant
  • Public Affairs Officer
  • Public Relations Agent
  • Public Relations Consultant
  • Public Relations Co-ordinator
  • Public Relations Officer
  • Public Relations Practitioner
  • Public Relations Press Agent
  • Public Relations Press Secretary
  • Public Relations Representative
  • Public Relations Specialist
  • Publicist
  • Publicity Agent
  • Publicity Co-ordinator
  • Publicity Information Officer
  • Recreation Association Information Officer
  • Sales And Promotions Co-ordinator
  • Singers Agent
  • Social Media Community Manager
  • Specialist - E-media Advertising
  • Spokesperson
  • Sports Agent
  • Stations-relations Administrator
  • Student Recruiter - Post-secondary Education
  • Talent Agent
  • Talent Representative
  • Theatrical Agent
  • Theatrical Business Agent
  • Tourism Information Officer
  • Tourism Information Technician
  • Advertising Consultant
  • Communications Officer
  • Communications Specialist
  • Event Marketing Specialist
  • Fundraising Consultant
  • Information Officer
  • Literary Agent
  • Media Co-ordinator
  • Media Relations Officer
  • Museum Educator
  • Performers Agent
  • Press Secretary
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer
  • Publicist
  • Publicity Agent
  • Fundraiser
  • Information Consultant
  • Information Service Co-ordinator
  • Internal Marketing Specialist
  • Major Gift Officer - Corporations & Foundations
  • Major Gift Officer
  • Gift Officer
  • Gifting Officer
  • Marketing Coordinator
  • Media Assistant
  • Community Fundraising
  • Marketing And Social Media Specialist

Median Income by Education

The following table details the median income for various education levels for professional occupations in advertising, marketing and public relations.

Education Level Median Income
No certificate, diploma or degree N/A
Secondary (high) school diploma or equivalency certificate $15,899
Apprenticeship or trades certificate or diploma N/A
College, CEGEP or other non-university certificate or diploma $23,370
University certificate or diploma below bachelor level N/A
University certificate, diploma or degree at bachelor level or above $52,382
Total: Highest certificate, diploma or degree $37,753
Data source: Statistics Canada 2016 Census of Population. Custom tabulation for population aged 15 and over who worked in 2015 and reported employment income in 2015.

Median Income by Sex

The following table details median income by sex for professional occupations in advertising, marketing and public relations.

Sex Median Income
Male $37,664
Female $34,287
Data source: Statistics Canada 2016 Census of Population. Custom tabulation for population aged 15 and over who worked in 2015 and reported employment income in 2015.

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Extracted Salary Information (35 samples)

The following salary data has been extracted from job posts indexed on this website over the last year for professional occupations in advertising, marketing and public relations.

$28,000.00
Lowest Observed
$79,599.00
Highest Observed
$54,600.00
25th Percentile
$52,111.71
Average
$54,600.00
Median
$55,000.00
75th Percentile

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Regional Employment Participation by Age Group

This chart and accompanying table outlines regional employment participation by age group for professional occupations in advertising, marketing and public relations

Age Group Employed Individuals
15 to 24 years 75
25 to 34 years 155
35 to 44 years 125
45 to 54 years 70
55 to 64 years 25
65 to 74 years 10
75 years and over 0
Total 470
Data source: Statistics Canada 2016 Census of Population. Custom tabulation for labour force aged 15 and over in private households.

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Regional Employment Participation by Employment Type

This chart outlines regional employment participation by employment type for professional occupations in advertising, marketing and public relations. Hover over a pie section to see the associated employment type, or refer to the table below.

Employment Type Employed Individuals
Full Time 180
Part Time 270
Total 450
Data source: Statistics Canada 2016 Census of Population. Custom tabulation for population aged 15 and over who worked in 2015 and reported employment income in 2015.

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Regional Employment Participation by Sex

This chart outlines regional employment participation by sex for professional occupations in advertising, marketing and public relations. Hover over a pie section to see the associated sex, or refer to the table below.

Sex Employed Individuals
Male 130
Female 320
Total 450
Data source: Statistics Canada 2016 Census of Population. Custom tabulation for population aged 15 and over who worked in 2015 and reported employment income in 2015.

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Regional Employment Participation by Class of Worker

This chart outlines regional employment participation by class of worker for professional occupations in advertising, marketing and public relations. Hover over a pie section to see the associated class, or refer to the table below.

Class Employed Individuals
Employee 415
Self Employed 50
Total 465
Data source: Statistics Canada 2016 Census of Population. Custom tabulation for labour force aged 15 and over in private households.

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Regional Employment Participation by Labour Force Status

This chart outlines regional employment participation by labour force status for professional occupations in advertising, marketing and public relations. Hover over a pie section to see the associated labour status, or refer to the table below.

Labour Status Individuals
Employed 425
Unemployed 40
Total 470
Data source: Statistics Canada 2016 Census of Population. Custom tabulation for labour force aged 15 and over in private households.

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Regional Employment Participation by Education Level

This chart outlines regional employment participation by education level for professional occupations in advertising, marketing and public relations. Hover over a pie section to see the associated education level, or refer to the table below.

Education Level Individuals
No certificate, diploma or degree 10
Secondary (high) school diploma or equivalency certificate 90
Apprenticeship or trades certificate or diploma 10
College, CEGEP or other non-university certificate or diploma 120
University certificate or diploma below bachelor level 10
University certificate, diploma or degree at bachelor level or above 205
Total 450
Data source: Statistics Canada 2016 Census of Population. Custom tabulation for population aged 15 and over who worked in 2015 and reported employment income in 2015.

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